![]() For example, the BBC used radio dramas to maintain audience interest in Doctor Who during almost a decade during which no new television episodes were produced. This is a very different pleasure than we associate with the closure found in most classically constructed narratives, where we expect to leave the theatre knowing everything that is required to make sense of a particular story.Ĥ.Ğxtensions may serve a variety of different functions. ![]() We are drawn to master what can be known about a world which always expands beyond our grasp. This process of world-building encourages an encyclopedic impulse in both readers and writers. ![]() Most often, transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories. The current configuration of the entertainment industry makes transmedia expansion an economic imperative, yet the most gifted transmedia artists also surf these marketplace pressures to create a more expansive and immersive story than would have been possible otherwise.ģ. These comics provided back-story which enhanced the viewer's experience of the film even as they also help to publicize the forthcoming release (thus blurring the line between marketing and entertainment). Consider, for example, the comic books published in advance of the release of such films as Batman Begins and Superman Returns by DC ( owned by Warner Brothers, the studio that released these films). A media conglomerate has an incentive to spread its brand or expand its franchises across as many different media platforms as possible. Transmedia storytelling reflects the economics of media consolidation or what industry observers call "synergy." Modern media companies are horizontally integrated - that is, they hold interests across a range of what were once distinct media industries. There is no one single source or ur-text where one can turn to gain all of the information needed to comprehend the Matrix universe.Ģ. So, for example, in The Matrix franchise, key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games. Ideally, each medium makes it own unique contribution to the unfolding of the story. ![]() Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. ![]() Much of it builds on the discussion of that concept in Convergence Culture, though I have updated it to reflect some more recent developments in that space.įor those who want to dig deeper still into this concept, check out the webcast version of the Transmedia Entertainment panel from the Futures of Entertainment Conference.ġ. I thought it might be of value to more of you out there in the community. More recently, I passed it out at a teaching workshop at the Society for Cinema and Media Studies. I designed this handout on transmedia storytelling to distribute to my students. ![]()
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